ShoutIT

Understanding Influencers

Influencer Relations provides a tangible link between marketing and revenue, opening up new channels to customers and a network of powerful advocates. This is a very necessary function given IT decision-makers can now take information and form perceptions about companies from a variety of mediums. Influencer relations, however, is often considered a black art and something that only the biggest IT PR and marketing departments can afford.

We beg to differ. As long as you keep the purpose of conducting influencer relations in mind at all times, and kept the relationships simple and focused, even small IT firms can reap the benefits.

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